A.I Assisted Campaign - Blue Bottle Coffee

For my AI-powered Blue Bottle campaign, I leveraged artificial intelligence to enhance both the strategic and creative aspects of the project. Using ChatGPT, I generated prompts to refine my messaging, brainstorm unique campaign angles, and craft compelling copy. This helped streamline the ideation process and ensure that the campaign aligned with Blue Bottle’s brand identity while appealing to the target audience.

To bring the visual concept to life, I utilized Gemini for image generation, creating striking visuals that captured the essence of the campaign. This AI-assisted approach allowed for rapid iteration and experimentation, enabling me to test different aesthetics and refine the creative direction efficiently.

My workflow was a blend of AI-powered assistance and human creative direction. I began with research and concept development, using AI to generate insights and refine ideas. Next, I developed copy and visuals in tandem, ensuring a cohesive narrative across all assets. Finally, I synthesized the AI-generated content with strategic brand positioning, maintaining a balance between data-driven insights and human creativity to deliver a polished, innovative campaign.