Campaign - Italy on a Plate

The "Italy on a Plate" campaign, developed during my PRAD 340 Brand Activation course, aims to reposition Maria's Pasta as a premium, authentic Italian brand by emphasizing its craftsmanship and heritage. This strategic shift moves away from price-focused promotions to highlight the brand's commitment to quality and tradition. The campaign focuses on storytelling and consumer engagement through various tactics, rather than relying on discounts.