NSAC - National Student Advertising Competition

Developed over two academic quarters as part of DePaul University’s Advertising Capstone course, this campaign was created for the 2024 National Student Advertising Competition (NSAC). Our team was tasked with developing a comprehensive, strategic campaign for AT&T to increase relevance and engagement among Gen Z. This project showcases my skills in campaign strategy, market research, creative concepting, and collaboration under real-world pressure, culminating in a fully integrated marketing plan.