A.I Assisted Campaign - Blue Bottle Coffee

For this AI-assisted Blue Bottle Coffee campaign, I integrated artificial intelligence to strengthen both the strategic foundation and creative execution. Using Gemini for image generation, I rapidly explored multiple visual directions, allowing me to experiment with aesthetics and refine the campaign’s look with intention.

AI supported my process but did not replace it. I led the research and concept development, leveraging AI to surface insights and pressure-test ideas before translating them into a cohesive narrative. I then developed copy and visuals simultaneously to ensure consistency across all touchpoints. By combining data-informed exploration with human creative judgment, I delivered a campaign that feels both innovative and strategically grounded.