The Ad Society - Social Media
As Vice President of The Ad Society at DePaul University, I led a comprehensive rebrand to modernize the organization’s identity and strengthen its connection with students pursuing careers in advertising. I developed a cohesive brand style guide, designed scalable social media templates, and established visual standards to ensure consistency across platforms.
In addition, I created and executed a strategic content plan to promote events, increase engagement, and position the organization as a professional yet approachable community. This experience reflects my leadership ability and my strength in translating brand strategy into intentional, high-impact execution.