Alzheimer's Association Campaign

Developed in an Advertising Campaigns course under Professor Lewis Williams, this campaign for the Alzheimer’s Association focused on increasing early symptom recognition among Hispanic and Latino adults. Grounded in research, the strategy addressed awareness gaps by translating lesser-known signs of Alzheimer’s into clear, culturally relevant messaging.

By approaching the topic with empathy and strategic intention, I created work designed to empower families to seek earlier detection and care. This project highlights my ability to apply campaign strategy to real-world public health challenges while thoughtfully engaging multicultural audiences.